You know starting a blog in connection to your business will expand your internet presence in a (hopefully) positive way and could potentially lead more customers your way, but have you considered how to make your blog contribute more to your overall profit margin? Consider some quick facts on how you can turn your business blog into a money maker, or start one with that potential today. 1. This may strike you as obvious, but include a lot of links back to your company website. You can also talk about your business connections, but you don’t want to force-feed your products in a business blog. Your goal is to make your business visible and accessible so those interested will make their way to being future customers. 2. Just as with any marketing strategy, you have to know your target audience for it to pay off. A business blog is different from one designed for personal use because you want to attract and impress customers who will actually do business with you in the future. Therefore, your content must reflect information they are interested in hearing, and which shows you are an expert in the field that they can trust. 3. Don’t ignore people who are nice enough to leave you comments. Engage them and you never know what could come out of it! An active blog often leads to an active checkout system on your website, and you get that activity by interacting with others on the blog. 4. Same goes with other bloggers in your field of business. Interact with them and comment on their posts in your posts, so they in turn will comment you in the future. Other blogs with little links to your blog will lead even more people to your business. 5. Email subscriptions are gold! They allow you to communicate even more with those interested in your field, but they also give you valuable email addresses of people who could turn into future customers. 6. Take advantage of companies that have affiliate programs that are related to your field, but who are not direct competition for your own business. Your blog can earn you some extra profit when your growing fan-base clicks on those links. 7. Tackle the current news as it relates to your niche, and anything else of current relevance. Your blog is a marketing strategy, but this should not be obvious to those who visit the site. You want to show them you know what you’re talking about, you’re a great person, and you can be trusted. But you don’t want them to feel you are trying to sell them something just yet. 8. Link to popular social-networking sites as often as you can, and open your own accounts on those as well, if possible. The hope is that your readers will quote you on those sites, leading to thousands of extra hits on your blog as a result. 9. Take advantage of blog directories that are free. Submit to as many as you can to get your name out there as much as possible. 10. Get the goods on inserting keywords into the text before trying to do it. If you simply stuff your blog full of words that make no sense in the overall context, you are destined to fail both with your fan base (or lack thereof) and with the search engines. If it looks like a business blog takes a lot of work, you are right. The good ones take some thought, planning and genuine interest in the field. But the payoff in profits can be huge, so jump in and see what you can do!
Hundreds of thousands of new blogs are created every day, and many people who blog want to turn their blog into a profitable home business. Unfortunately many of those blogs are doomed because of a lack of planning. You can turn YOUR new blog into a money-maker. Just follow these five steps. Notice that you need to complete four of these steps before you start blogging, so follow the steps in the order in which they’re given. Here are the five steps to blog profits: 1. Decide what you’ll sell from your blog To generate profits, your blog must make sales. Nothing happens until you sell something, so choose a profit center first. You can choose: to sell advertising from your blog; to sell a product or many products; or to sell services – your own services, or those of others. Selling advertising is a common and successful method of generating profits. To sell advertising however, you need content – the more content on your blog, the better. So if you choose advertising sales as a profit center, be aware that although your profits may be slow in coming, they’ll constantly increase as long as you keep adding content. When you sell products from your blog, your profits will flow much more quickly. However, you do need to focus on sales, as well as on content. If you choose selling services, make a list of the services you and/ or others will be offering from the blog. 2. How will you get traffic? Do you have some startup capital? A couple of years ago you could rely on RSS almost completely to get traffic to your new blog. Those days however are long gone. Make a list of ways you’ll get traffic. If you have some startup capital, write down which methods of paid advertising you’ll use, and when. 3. Plan your content – this is vital Your next step is to plan your blog’s content. Don’t omit this step. Most bloggers stop blogging because they run out of things to say. So write down your topics, and make a list of five to ten blog post titles for each topic. Your topics will become categories on your blog. 4. Schedule content creation and marketing into your day If you want to turn your blog into a profitable home business, you’ll need to blog every day. When will you blog? Early in the morning, or late at night? Schedule at least an hour a day to work with your blog. During this time, you’ll create content, and will market the blog. Schedule the hour into your day, and keep to your schedule. 5. Review your progress Blogs grow organically. If your blog sells advertising, you’ll need to add more content than you will if you’re selling products or services from your blog. Use a statistics package on your blog (Google provides free Google Analytics), and review your statistics once a week. Your traffic will grow as your blog marketing methods start to work for you. Once you have traffic, it’s time to ensure that your traffic gives you a return on investment, so watch your traffic carefully, and assess whether you’re getting the profits you want from your home business. Good luck with your blog: by following the five steps we outlined above, you’ll be able to turn your blog into a home business money-maker.